Amazon Student

Amazon has several different communities within their website, but the main one that caught my attention was Amazon Student Membership. It allows you to rent electronic textbooks, trade in old text books for new ones, and several other school resources as well. It also gives you an opportunity to be a prime member for free for a certain period of time which allows you to buy things at a cheaper price, ship faster, and even stream cheap movies to your laptop. It was a wonderful idea to expand their market to students because students are always looking for a way to save. Amazon Student is an excellent marketing strategy mainly because students come in different age groups. So while, they're reaching out to a specific community, it is beneficial to people of different age groups.