The No Stage for Decision Making in Community Collaboration

Some social organizations make the mistake of ignoring the no stage of community collaboration because they're so infatuated with their own ideas, they forget to account the customers' needs into their decision making. Of course everyone believes that their ideas are good, but sometimes the outcome is bad for the business. For example in 2012 McDonald's had this idea to promote themselves through twitter by starting the trends #meetthefarmers and #mcdstories. Unfortunately, customers took it upon themselves to use that as an opportunity to tweet their bad experiences at McDonald's. I'm sure when they brainstormed this idea, they did not factor in the misuse of a twitter trend. All in all when it comes to being a social organization or even dabbling into the social media bucket, one should carefully consider the no stage.