Mass Collaboration & Amazon

By allowing the users of amazon to have an Amazon account or to sign up to be a part of the Amazon community, they are providing their customers with participation. When they allow members to provide individual contributions such as being able to sale and buy, they are being collective. They encourage transparency by allowing customers to rate and comment on products bought and sold. Amazon also allows anyone to access the website from anywhere at anytime, which persuades persistence. Amazon allows you become an associate by advertising certain products on your website in order to encourage emergence. In conclusion, Amazon has made it a point to include the six principles of mass collaboration in their services.